Site and Floor Plans
Site plans and floor plans should be of a reasonable size (especially if they are small in the brochure) and should be printed on good quality stock for handing out and discussing with potential purchasers. Consider 3D house floor plans, although done poorly they can make rooms look crowded and the layout difficult to read.
Website
The easiest way to get a cost effective website up and running is to book the designer in and provide them with your draft brochure and tell them to ‘web it’. Websites have actually decreased in complexity over the years, primarily to allow for viewing on phones and tablets. You may even consider just making a social media page as the website (Facebook.com if it still exists by the time you are reading this). When the brochure is 100% then you can get the web designer to drop in the final images or text. To avoid rework don’t have the web designer undertake any graphic design themselves on the images to drop in (like plans and renderings). Make sure the website is fast on both computer and phone and easily navigable. The website’s overall quality should match the level of quality and luxury in the development you are creating.
Colour Boards
Colour boards that show the key finishing materials and colour palette options for the houses you are selling can be put together by your architect, interior designer or just do it yourself. Don’t provide too much choice as it gets difficult to manage the different options chosen between purchasers. Consider limiting it to two or three colour schemes with no mixing and matching or substitutes allowed. Anything else is to be priced as an upgrade. Examples for the base that the materials will be glued or taped to you include a large tile, wood board, foam board or plastic/polymer sheet. On each base board material include the ten or so core interior materials:
- Wall paint
- Ceiling paint
- Feature wall paint (if any)
- Carpet
- Kitchen and entry tiles
- Bathroom tiles
- Kitchen benchtop
- Kitchen splashback
- Kitchen joinery
- Bathroom vanity top
- Bathroom vanity joinery
You could also include a kitchen cabinetry handle to highlight the materials.
Upgrades
If you are offering upgrades then you will need product information or material samples available as well.
Marketing Collateral Plus
Beyond the minimum described above there is plenty more marketing collateral you can present (and pay for). Consider the following if you and your agent determine it will help sales and make your project more profitable:
- A slideshow of artist’s impressions and floor plans.
- A computer animated rendered fly thru of the development.
- Drone flyover of the existing site, highlighting location amenity and views.
- A professionally made movie, starting with actual location and amenity scenes and zooming in and through a 3D fly thru of the development and then individual house types.
- Computer rendered interactive rooms where you can move throughout the home, linked to virtual reality headsets.
- Touch screens linked to website, or a custom application providing a menu for the buyer to select from to learn about the design and features of the development.
- A physical model of the development’s greater location.
- A physical model of the development site, with lights to highlight individual sections.
- Physical models of house types, with a removable roof or cutaway section to display internal layout.
Andrew Crosby
+64 21 982 444
andrew@xpectproperty.com
